Promo Engine

Create and manage promotional campaigns to boost your sales

Introduction

Promo Engine is a tool provided in DOKU Dashboard that enables merchants to create a promo where the customers can apply a discounted fee of their purchase based on the amount that is allowed by the merchants. The discount can either be percentage-based or flat-based discounts. The performance of your promos can also be tracked using our analytics and reporting. Promo Engine serves as a powerful marketing tool to enable your business to attract, engage, and retain customers through strategic and targeted promotional activities.

Set Up a Promo Create a promo to apply discounts, rewards, or offers during payment transactions

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Key Features

Campaign Management

Promo Engine allows merchants to design and manage diverse promotional campaigns, including discounts and cashback offers.

Rule-Based Promo System

You can define specific rules and conditions that trigger promotions, ensuring targeted and strategic incentive programs. For instance, a discount might be applied only if a customer makes a purchase above a certain amount or uses a specific payment method. Rules can also be applied for other objects such as:

1. Per Transaction Value

   • Merchants can customize and fine-tune promotional campaigns based on the specific value of individual transactions. This feature is designed to offer flexibility and precision in targeting promotions, ensuring that incentives are applied according to transaction amounts.

2. Per Quota

   • Merchants can manage the distribution and usage of promotions by setting specific redemption quotas. This functionality adds a layer of control and flexibility to promotional campaigns, allowing merchants to regulate the number of times a particular promotion can be redeemed.

3. Per User or Unique ID

   • Merchants can deliver highly personalized and targeted promotions by applying incentives on an individual basis. This functionality enables the application of promotions based on unique user identifiers, allowing for a more tailored and strategic approach to marketing

4. Per Payment Method

   • Merchants can strategically manage and optimize promotions based on different payment methods. This functionality empowers merchants to customize incentives for specific payment methods, encouraging customers to utilize preferred or strategic channels.

At present, only Cards and DOKU e-Wallet payment methods are available on Promo Engine.

1. Per Time or Period

   • Merchants can schedule and control promotions based on specific time periods. This functionality empowers merchants to strategically deploy promotions during targeted hours, days, or events, maximizing the impact of incentives.

2. Per Discount Amount

   • Merchants can apply dynamic discounts based on the total transaction amount. This functionality provides the flexibility to create promotions where the discount amount varies depending on the overall value of the customer's purchase.

Budget Control and Notification

Budget Control is a feature to manage and control promo spending. This feature ensures that promotional activities align with predefined budget constraints, promoting financial transparency and preventing overspending. Once merchants set the budget, merchants will receive notifications when budgets are near to depletion or exceeding predefined limits.

Promo Duplication

Promo Engine allows merchants to create similar promos by duplicating existing ones. This feature not only helps to save a lot of time and effort to set up a promo, but it ensures consistency of the information and details of the promo that is to be created.

Reporting and Analytics

Comprehensive reporting tools are offered in DOKU Dashboard that enable you to analyze the performance of promotional campaigns, understand customer behavior, and make data-driven decisions for future strategies.

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Benefits

Benefit	Description
Increased Customer Engagement	Promo Engine helps create attractive incentives that encourage customers to interact, make purchases, and engage with loyalty programs.
Boosted Sales	Promotions drive revenue by attracting new customers, increasing average order value, and encouraging repeat purchases. Upsell or cross-sell complementary products with ease.
Enhanced Customer Loyalty and Retention	Personalized promotions and loyalty initiatives foster strong relationships and repeat business by encouraging customers to stay with your brand.
Seasonal Strategies	Easily manage holiday- or event-specific promotions such as Ramadan, Christmas, or Back-to-School, ensuring your campaigns align with demand cycles.
Data-Driven Marketing	Built-in analytics help track campaign performance, customer behavior, and preferences to refine future marketing strategies.
Competitive Advantage	Effective use of Promo Engine gives businesses a market edge by making them more attractive to customers and increasing brand visibility.
Adaptability	Promotional campaigns can be modified at any time to respond to changing trends, market conditions, or customer preferences.

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FAQ

How does Promo Engine work?

When customers proceed to the payment page, they will be presented with an option to apply a promo code. If eligible, entering the code will trigger an immediate deduction from the total amount due. This seamless experience enhances customer satisfaction and helps increase conversion rates.

Can I customize the conditions under which a Promo is offered?

Yes, you have full control over the conditions for applying this discount. Set specific criteria such as minimum order value, specific products, or purchase combinations to ensure the promo aligns with your marketing goals.

Can I combine one Promo with other types of promotions?

No, currently the promo engine does not support the combined promotion with other promo types, but soon you have the flexibility to design promotions that combine the "Promo for Discounted Amount on the Payment Page" with other promo types, such as cashback rewards or loyalty programs. This versatility allows you to create compelling and multi-dimensional offers.

Are there any limitations to the types of products or services eligible for a Promo?

You can specify which products or services are eligible for the promo. This allows you to target specific items or categories that align with your promotional objectives.

Can I modify my Promos in real-time?

Yes, Promo Engines enables adaptation and modification of promotional strategies in real-time, allowing for quick responses to market trends, seasonal changes, or shifts in customer behavior. Please note that Budget and Terms of Conditions cannot be altered once they have been activated. You have the option to save the campaign as a draft and schedule the activation of the promo based on a date that you designated.

How to create a Promo test?

You can test to set up a Promo with DOKU Sandbox. This will help you to visualize how your Promo would look like before releasing it in the production environment. Visit Set Up a Promo for the detailed guide.