Promo Engine
Create and manage promotional campaigns to boost your sales
Introduction
Promo Engine is a tool provided in DOKU Dashboard that enables merchants to create a promo where the customers can apply a discounted fee of their purchase based on the amount that is allowed by the merchants. The discount can either be percentage-based or flat-based discounts. The performance of your promos can also be tracked using our analytics and reporting. Promo Engine serves as a powerful marketing tool to enable your business to attract, engage, and retain customers through strategic and targeted promotional activities.
Key Features
Campaign Management
Promo Engine allows merchants to design and manage diverse promotional campaigns, including discounts and cashback offers.
Rule-Based Promo System
You can define specific rules and conditions that trigger promotions, ensuring targeted and strategic incentive programs. For instance, a discount might be applied only if a customer makes a purchase above a certain amount or uses a specific payment method. Rules can also be applied for other objects such as:
Per Transaction Value
Merchants can customize and fine-tune promotional campaigns based on the specific value of individual transactions. This feature is designed to offer flexibility and precision in targeting promotions, ensuring that incentives are applied according to transaction amounts.
Per Quota
Merchants can manage the distribution and usage of promotions by setting specific redemption quotas. This functionality adds a layer of control and flexibility to promotional campaigns, allowing merchants to regulate the number of times a particular promotion can be redeemed.
Per User or Unique ID
Merchants can deliver highly personalized and targeted promotions by applying incentives on an individual basis. This functionality enables the application of promotions based on unique user identifiers, allowing for a more tailored and strategic approach to marketing
Per Payment Method
Merchants can strategically manage and optimize promotions based on different payment methods. This functionality empowers merchants to customize incentives for specific payment methods, encouraging customers to utilize preferred or strategic channels.
Per Time or Period
Merchants can schedule and control promotions based on specific time periods. This functionality empowers merchants to strategically deploy promotions during targeted hours, days, or events, maximizing the impact of incentives.
Per Discount Amount
Merchants can apply dynamic discounts based on the total transaction amount. This functionality provides the flexibility to create promotions where the discount amount varies depending on the overall value of the customer's purchase.
Budget Control and Notification
Budget Control is a feature to manage and control promo spending. This feature ensures that promotional activities align with predefined budget constraints, promoting financial transparency and preventing overspending. Once merchants set the budget, merchants will receive notifications when budgets are near to depletion or exceeding predefined limits.
Promo Duplication
Promo Engine allows merchants to create similar promos by duplicating existing ones. This feature not only helps to save a lot of time and effort to set up a promo, but it ensures consistency of the information and details of the promo that is to be created.
Reporting and Analytics
Comprehensive reporting tools are offered in DOKU Dashboard that enable you to analyze the performance of promotional campaigns, understand customer behavior, and make data-driven decisions for future strategies.
Benefits
Increased Customer Engagement
Promo Engine helps create attractive incentives that encourage customers to interact, make purchases, and engage with loyalty programs.
Boosted Sales
Promotions drive revenue by attracting new customers, increasing average order value, and encouraging repeat purchases. Upsell or cross-sell complementary products with ease.
Enhanced Customer Loyalty and Retention
Personalized promotions and loyalty initiatives foster strong relationships and repeat business by encouraging customers to stay with your brand.
Seasonal Strategies
Easily manage holiday- or event-specific promotions such as Ramadan, Christmas, or Back-to-School, ensuring your campaigns align with demand cycles.
Data-Driven Marketing
Built-in analytics help track campaign performance, customer behavior, and preferences to refine future marketing strategies.
Competitive Advantage
Effective use of Promo Engine gives businesses a market edge by making them more attractive to customers and increasing brand visibility.
Adaptability
Promotional campaigns can be modified at any time to respond to changing trends, market conditions, or customer preferences.
FAQ
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