Broadcast Message

Overview

Bill broadcast is a feature on WhatsApp Business that enables businesses to send billing messages or payment reminders to multiple customers simultaneously through templated messages. This helps streamline the billing process by delivering invoice details, payment instructions, or due date notifications directly to customers’ WhatsApp chats in a secure, automated, and scalable manner.

Potential Users for WhatsApp Broadcast Messages

WhatsApp broadcast messages allow businesses to send messages to multiple recipients at once. However, recipients must have saved the sender’s phone number in their contacts to receive these messages. This feature is ideal for:

• Customer engagement and retention

• Promotional offers and marketing campaigns

• Appointment reminders and notifications

• Automated customer support responses

Advantages of WhatsApp Over SMS

Compared to traditional SMS, WhatsApp provides several benefits:

• Rich Media Support: Send images, videos, documents, and voice messages.

• Read Receipts: Track message delivery and read status.

• Two-Way Communication: Unlike SMS, WhatsApp supports interactive conversations.

• End-to-End Encryption: Ensures secure messaging.

• Cost-Effective: WhatsApp messages are sent over the internet, reducing SMS costs.

Type of Broadcast

Bill Broadcast via DOKU Dashboard

Bill broadcast via dashboard enables merchants to send billing messages directly through the DOKU dashboard—without the need for any system or API integration. This feature is designed to accommodate merchants who operate without a backend system, allowing them to reach customers efficiently with just a few clicks.

Terms

1. Merchant has Activate My WhastApp Business

2. Merchants can perform bill broadcast via the DOKU dashboard.

3. Merchants must have a sufficient balance to initiate a broadcast.

4. Dashboard-based broadcasts are limited to templates labeled "Billing". For other template types, merchants may use the WhatsApp API. To make a template read Template Message

Guidance

Broadcast Via API

Bill broadcast via API allows merchants to send billing or transactional messages programmatically using their own system. This method supports all template types, offering full flexibility for a wide range of use cases—such as billing reminders, order updates, promotional messages, and more.

By integrating with DOKU’s WhatsApp Business API, merchants can automate broadcasts at scale, personalize messages based on customer data, and trigger notifications in real time. This is ideal for businesses with an existing system or platform seeking a seamless and scalable messaging solution. API access also includes delivery status tracking and message performance reporting.

Terms

1. Merchant has Activate My WhastApp Business

2. Merchants must have a sufficient balance to initiate a broadcast.

3. Merchant connect trough the API Below

4. Merchant must have a template message. To make a template message read Template Message

You can see more detail about Broadcast Via API here