Template & Broadcast
Overview
Template My WhatsApp Business is a centralized feature where merchants can create, manage, and monitor message templates used for WhatsApp communication. These templates are pre-approved by Meta and ensure consistent, compliant, and scalable customer engagement across various use cases.
Merchants can easily select templates based on their needs—whether for billing, notifications, or promotions—and use them either via dashboard or API. The template management page allows filtering by status, type, and language, enabling faster execution and better organization.
What You Can Do
Create and submit templates for approval.
View the status of each template (Approved, Rejected, or Pending).
Filter templates by language, type, or status.
Use templates directly via dashboard (for “Billing” types) or integrate via API (for all types).
Template Label
With labeled templates, merchants can manage message types more effectively and comply with WhatsApp’s messaging guidelines while maintaining a structured communication strategy.
Billing: Enables merchants to send payment-linked messages directly through WhatsApp. This is ideal for recurring bills, order invoices, or any situation where payment collection is needed in a seamless, chat-based experience.
Receipt: Automatically send a digital receipt to customers after a successful payment. This helps build trust and provides clear proof of transaction.
Promotion: Share promotional content such as discounts, flash deals, or product launches directly with your customers to boost engagement and sales.
Information: Deliver important information to customers, including updates, alerts, or even authentication-related messages for secure interactions.
Template Line of Business (LOB)
In PayChat, a Template LOB (Line of Business) refers to the business category associated with each WhatsApp message template. This classification helps ensure that all templates comply with Meta’s policies and are aligned with the merchant’s approved business use case.
Template LOB:
Education
Retail
Finance
Commerce
Other
Template Category
Marketing: Promotional messages, offers, and announcements.
Utility: Informational updates, service alerts, or status notifications.
Authentication: Messages for verifying user identity (e.g., login codes).
Guidance
Bill Broadcast via DOKU Dashboard
Bill broadcast via dashboard enables merchants to send billing messages directly through the DOKU dashboard—without the need for any system or API integration. This feature is designed to accommodate merchants who operate without a backend system, allowing them to reach customers efficiently with just a few clicks.
Terms
Merchant has Activate WhatsApp Business
Merchants can perform bill broadcast via the DOKU dashboard.
Merchants must have a sufficient balance to initiate a broadcast.
Dashboard-based broadcasts are limited to templates labeled "Billing". For other template types, merchants may use the WhatsApp API. To make a template read Template & Broadcast
Guidance
Broadcast via API
Bill broadcast via API allows merchants to send billing or transactional messages programmatically using their own system. This method supports all template types, offering full flexibility for a wide range of use cases—such as billing reminders, order updates, promotional messages, and more.
By integrating with DOKU’s WhatsApp Business API, merchants can automate broadcasts at scale, personalize messages based on customer data, and trigger notifications in real time. This is ideal for businesses with an existing system or platform seeking a seamless and scalable messaging solution. API access also includes delivery status tracking and message performance reporting.
Terms
Merchant has Activate WhatsApp Business
Merchants must have a sufficient balance to initiate a broadcast.
Merchant connect trough the API Below
Merchant must have a template message. To make a template message read Template & Broadcast
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