Benefits of My WhatsApp Business

1. Stronger Branding & Trust

Customers interact directly with the merchant’s official business name and logo, rather than a third-party account. This boosts credibility and builds trust during the purchase process.

2. Customer Loyalty & Relationship Building

Using their own WhatsApp number allows merchants to build long-term relationships with customers, enabling easier follow-ups, repeat orders, and direct feedback.

3. More Effective Retargeting

Merchants can re-engage past customers by using WhatsApp broadcasts for promotions, flash deals, payment reminders, or product launches.

4. Seamless Integration with Internal Systems

Messages received via the merchant’s WhatsApp number can be easily integrated into CRM systems, sales dashboards, or order tracking tools for better customer and operations management.

Terms & Conditions

• Merchant must align with Meta Business Policy

• Merchant register to DOKU Dashboard with a corporate business account type.

• Merchant must have a facebook account (Personal/Coorporate).

• The merchant must use a new number that is not associated with any other WhatsApp Business or WhatsApp Personal account.

• The display name must align with Meta Display Name Guidelines.

General Requirements

• A custom domain email based on the corporate domain (e.g., baas@doku.com).

• Specific requirements based on merchant type:

  • Government Merchant

    • WhatsApp verification: Submission letter to Meta.

    • WhatsApp Blue Tick: Submission letter to Meta.

  • Corporate Merchant

    • The corporate entity must be credible and align with the Meta WhatsApp Business Messaging Policy.

Example of WhatsApp Business

DOKU Official

Love Bali

Klik Bazar by USSI

My WhatsApp Business Usecase for PayChat Feature

My WhatsApp Business is an all-in-one platform to manage sales and communication directly from WhatsApp. It is designed to streamline interactions with customers through two core features:

1. Broadcast Message

2. Accept Order

Broadcast Message

Accept Order

FAQ

Activate WhatsApp Business Account for PayChat

Step 1: Create PayChat Account in DOKU Dashboard

Step 2: Create WhatsApp Business Account

FAQ

Overview

Template My WhatsApp Business is a centralized feature where merchants can create, manage, and monitor message templates used for WhatsApp communication. These templates are pre-approved by Meta and ensure consistent, compliant, and scalable customer engagement across various use cases.

Merchants can easily select templates based on their needs—whether for billing, notifications, or promotions—and use them either via dashboard or API. The template management page allows filtering by status, type, and language, enabling faster execution and better organization.

What You Can Do

• Create and submit templates for approval.

• View the status of each template (Approved, Rejected, or Pending).

• Filter templates by language, type, or status.

• Use templates directly via dashboard (for “Billing” types) or integrate via API (for all types).

Template Label

With labeled templates, merchants can manage message types more effectively and comply with WhatsApp’s messaging guidelines while maintaining a structured communication strategy.

• Billing: Enables merchants to send payment-linked messages directly through WhatsApp. This is ideal for recurring bills, order invoices, or any situation where payment collection is needed in a seamless, chat-based experience.

• Receipt: Automatically send a digital receipt to customers after a successful payment. This helps build trust and provides clear proof of transaction.

• Promotion: Share promotional content such as discounts, flash deals, or product launches directly with your customers to boost engagement and sales.

• Information: Deliver important information to customers, including updates, alerts, or even authentication-related messages for secure interactions.

Template Line of Business (LOB)

In PayChat, a Template LOB (Line of Business) refers to the business category associated with each WhatsApp message template. This classification helps ensure that all templates comply with Meta’s policies and are aligned with the merchant’s approved business use case.

Template LOB:

• Education

• Retail

• Finance

• Commerce

• Other

Template Category

• Marketing: Promotional messages, offers, and announcements.

• Utility: Informational updates, service alerts, or status notifications.

• Authentication: Messages for verifying user identity (e.g., login codes).

Guidance

Overview

Bill broadcast is a feature on WhatsApp Business that enables businesses to send billing messages or payment reminders to multiple customers simultaneously through templated messages. This helps streamline the billing process by delivering invoice details, payment instructions, or due date notifications directly to customers’ WhatsApp chats in a secure, automated, and scalable manner.

Potential Users for WhatsApp Broadcast Messages

WhatsApp broadcast messages allow businesses to send messages to multiple recipients at once. However, recipients must have saved the sender’s phone number in their contacts to receive these messages. This feature is ideal for:

• Customer engagement and retention

• Promotional offers and marketing campaigns

• Appointment reminders and notifications

• Automated customer support responses

Advantages of WhatsApp Over SMS

Compared to traditional SMS, WhatsApp provides several benefits:

• Rich Media Support: Send images, videos, documents, and voice messages.

• Read Receipts: Track message delivery and read status.

• Two-Way Communication: Unlike SMS, WhatsApp supports interactive conversations.

• End-to-End Encryption: Ensures secure messaging.

• Cost-Effective: WhatsApp messages are sent over the internet, reducing SMS costs.

Type of Broadcast

Bill Broadcast via DOKU Dashboard

Bill broadcast via dashboard enables merchants to send billing messages directly through the DOKU dashboard—without the need for any system or API integration. This feature is designed to accommodate merchants who operate without a backend system, allowing them to reach customers efficiently with just a few clicks.

Terms

1. Merchant has Activate My WhastApp Business

2. Merchants can perform bill broadcast via the DOKU dashboard.

3. Merchants must have a sufficient balance to initiate a broadcast.

4. Dashboard-based broadcasts are limited to templates labeled "Billing". For other template types, merchants may use the WhatsApp API. To make a template read Template Message

Guidance

Broadcast Via API

Bill broadcast via API allows merchants to send billing or transactional messages programmatically using their own system. This method supports all template types, offering full flexibility for a wide range of use cases—such as billing reminders, order updates, promotional messages, and more.

By integrating with DOKU’s WhatsApp Business API, merchants can automate broadcasts at scale, personalize messages based on customer data, and trigger notifications in real time. This is ideal for businesses with an existing system or platform seeking a seamless and scalable messaging solution. API access also includes delivery status tracking and message performance reporting.

Terms

1. Merchant has Activate My WhastApp Business

2. Merchants must have a sufficient balance to initiate a broadcast.

3. Merchant connect trough the API Below

4. Merchant must have a template message. To make a template message read Template Message

Account List

View your connected WhatsApp Business accounts in one place. Easily check account status, associated phone number, and manage their availability to stay organized and in control of your operations.

Overview

Get a complete view of your message performance through visual chat graphics and detailed message reports. Track the delivery, read status, and engagement metrics for each broadcasted message, helping you monitor effectiveness and optimize communication.

FAQ